|
glossary-W |
| WebPR |
| Public relations on the web! Online press
releases and article syndication promote
brands as well as drive traffic to sites. |
| White Hat |
| A term coined by the SEO industry to describe
ethical SEO tactics – you’ll only find white hats
at the uba-solutions . See Black Hat and
Grey Hat. |
| WRT |
| With Regards To - possibly the most annoying
marketing speak ever! |
| WWW |
| The World Wide Web is the complete
collection of files written in various mark-up
languages on the Internet . If you’re
connecting to the Internet via a dial-up, it can
also mean “World Wide Wait”. |
| Web Presence |
| Your web presence is determined on whether
you have a webpage or site on the net. If you
don’t you are an unknown force and are losing
out! |
| Web Analytics |
| See Site Analytics |
| Word-Of-Mouse |
| Online gossip, spread through blogs ,
newsgroup postings , IMing and email
(come on – we’re all guilty of it). |
| Web Design |
| The layout and structure of a webpage. Web
design is not solely about making the page
look pretty, it’s about functionality and
usability, well at least it is at Uba-solutions ! |
| Web Browser |
| This is what allows you to browse the World
Wide Web – examples of browsers include
Internet Explorer, Safari and Firefox. |
| Website Traffic |
| See Traffic |
| Web Standards |
| Best practices for building websites. |
| Wide-Area Network |
| (WAN). A network of computers that are
relatively far apart and are connected via
telephone lines or radio waves |
| Web Server |
| A remote third-party computer whose job it is
to deal with requests coming from web
browsers |
| Web2.0 |
| The network as a platform for content and
functionality. This includes delivering and
allowing multiple users access to dynamic web
applications and content; online collaboration,
generation and distribution of data and a richer
interactive user-experience through website
applications that enhance value and
ease-of-use. Web2.0 is often considered to
include RIAs (Rich Internet Applications) built
in AJAX, Flash, Java applets or ActiveX |
| Word Tracker |
| WordTracker helps website owners and
search engine marketers identify keywords and
phrases that are relevant to their or their
client's business and most likely to be used as
queries by search engine visitors. |
| Web Analytics |
| A software tool that collects data on web site
users based on metrics to measure its
performance. At Quirk eMarketing we have our
own web analytics software that studies a
site’s activity in order to improve desired
results. |
| Widget |
| A window or a text box for user interaction. |
| |
