|
glossary-T |
| Title Tags |
| The (preferably optimised) title text you select
will appear in the reverse bar of a user’s
browser when they view the webpage. Title
tags should be a brief and accurate description
of the page’s content |
| Tracking |
| Measuring the effectiveness of a campaign by
collecting and evaluating statistics. |
| Traffic |
| An essential statistic traffic indicates the
amount of visits a site receives in a given
amount of time. Remember that traffic alone
isn’t a measure of success – getting those
visitors to convert is the ultimate goal. Also
known as website traffic. |
| Third Party Cookie |
| Some websites store information in a small text
file on your computer called a cookie . A
3rd-party cookie either originates from, or is
sent to, a website different from the one you
are currently visiting. These third-party cookies
can either be persistent, meaning they remain
on the system after your session, or temporary,
meaning they are removed from your system. |
| TrackBack |
| A mechanism used in a blog that shows a list
of entries in other blogs that refer to a post on
the first blog. It works by sending a ping from
one blog to another which provides the alert.
The blog receiving the ping typically displays
the TrackBack information below a blog entry.
This usually includes a summary of what has
been written on the target blog, together with a
URL and the name of the blog.
As with comments , although many have
abused the TrackBack feature to insert spam
links on some blogs, it is fantastic method of
interlinking and really allows bloggers to get to
know their readers and other bloggers quickly
and easily. It is one of the features that has
allowed blogs to spread as virally as they
have. |
| Tracking Codes |
| A piece of code that tracks a user’s interaction
and movement through a website. |
| Touch Point |
| Every instance the consumer comes into
contact with a brand. |
