|
glossary-S |
| SEO |
| Search Engine Optimisation (SEO) is the
creation or tweaking of a website to increase
the amount of traffic to the website by ranking
high in the search results of a search
engine |
| Search Engines |
| Those marvellous little gems that have made
our lives so much easier, search engines are
programs that allow users to search for
information stored on the Internet . When you
enter a search term you will find both organic
and paid for listings . |
| SEM |
| When a user clicks on a link from one site to
another site the user left is the referrer. Most
browsers log the referrer’s URL in “referrer
strings,” this information is vital to determining
which queries are being used to find specific
sites. |
| Spam |
| Email sent to someone who has not requested
to receive it - EVIL! |
| Spiders |
| A program that browses the net in order to
create a copy of all visited pages for processing by a search engine . This data is
what the search engines turn to when you
enter a search term . The more often your site
is crawled and the happier the spiders are the
happier you will be. Also knows as bots,
crawlers and ants. |
| Splash Page |
| This is a page, usually animated and
containing some kind of variation of the phrase
‘click here to enter this site’. These types are
an absolute no go in terms of search engine
optimisation – repeat after me – Splash
pages are BAD! |
| Split Testing |
| Creating hypothesis and testing by randomly
sending visitors to either option in a statistically
equal manner, and measuring which has the
best conversion rate. |
| SERP's |
| Search Engine Results Pages - the page of
results you get from entering a search term
into a search engine .
In terms of SEO you aim to be the number 1
result on this page. |
| Search Engine Algorithm |
| Search engines rank webpages based on
different sets of criteria: while they may
attribute different values of importance to the
criteria they tend to consider the same factors
in general. The program which search engines
use to judge these factors and rank webpages
in their SERPs is called their ranking
algorithm. Algorithms are regularly updated to
combat spam and black hat tactics. As the
algorithms change and put more or less
importance on certain factors SEO’s do the
same. Google ’s change in algorithm is termed
the Google Dance |
| Search Query |
| Same as Search Term |
| Search Term |
| Search terms are the words entered by the
searcher. search engines will then look for
these words in their index and return matching
results. Also known as Search Query |
| Subject Line |
| The title of the email communication. As it is
the first element of the communication that will
be seen, it needs to be attention grabbing and
must not sound spammy. The subject line
dramatically affects the open rate . |
| Software |
| The programs on your PC, software is what
makes the hardware work in the way you
want it to. (word processors spreadsheets,
databases etc). |
| Soft Bounce |
| The failed delivery of an email due to a
deviating reason like an overloaded mail box
or a server failure |
| Sig File |
| This is a signature file, which is displayed at
the end of an email . It often contains the
senders name and full contact details. This
short message will appear at the bottom of
every email sent. It’s also sometimes called a
business card. |
| Sig Quote |
| A signature quote that appears at the end of
an email; it could be a quote or a call to action
such as, “Sign up for uba-solutions' eMarketing
Newsletter .” |
| Search |
| Searching is the process of finding information
on the net. Go to your preferred search
engine type in your search query and bingo –
all the info you need is displayed. |
| Site Analytics |
| Site analytics are essential to the success of
any website – they provide you with
information detailing how visitors are
interacting with your site as well as how
successful your supporting eMarketing
techniques are affecting your sites
performance. Data for the analysis is mined
using specialised software – we use
ClickTracks ! Site analytics provide you with a
comprehensive and insightful analysis of your
website as well as an insight into what needs
to be done to ensure even greater success. |
| Search Engine Submission |
| Supplying a URL to the search engines to
make them aware that the site/webpage
actually exists, in hopes of the site/page being
indexed faster. |
| Shopping Cart |
| Nifty little bit of online shopping software that
allows you to add the product offerings on a
site to your cart. You can add, delete and
purchase the merchandise in your cart. Also
known as shopping basket |
| Social Network |
| In the online sense, this refers to a type of
website model where individual members
become part of a broader virtual community.
You'll find that users provide personal
information about themselves in a profile and
reveal themselves through participation in the
online community. |
| Social Media Optimisation |
| Aka SMO. It's a way to optimise websites so
they would be more easily connected with
online communities and community websites. It
can perhaps be thought of as the bastard child
of SEO and social networking |
| Search Engine Optimisation |
| See SEO |
| Scripting Language |
| A high level language used to control what the
user sees on a site or to manipulate the data
stored on a server |
| Sponsored Advert |
| Also known as Pay Per Click (PPC) . |
| Server |
| A computer that delivers information and
software to other computers linked by a
network. |
| Security Protocols |
| An abstract or concrete protocol that performs
a security-related function and applies
cryptographic methods |
| Solaris |
| The operating system used on Sun Systems
known for its robustness and scalability. |
| Search Engine Listing |
| The listing of pages in the results pages
(SERP’s ) of a search engine in response to
a search query |
| Site Architecture /td>
|
| The design and planning of websites involving
the technical, aesthetic and functional
elements that combines to create a website |
| Search Engine Copywriting |
| The practice of writing content specifically
designed for chosen key phrases . This
enhances spiderability and results in higher
rankings on search engines |
| Site Refinement |
| Improving a websites design and functionality.
Also see Web Standards . |
| Social Bookmarking |
| A Web based service to share Internet
bookmarks. Del.icio.us and Digg are
examples of social bookmarking services. |
| Social Media |
| User generated networks that involve online
collaboration. The classic examples are
MySpace and YouTube . |
