|
glossary-R |
| RSS Reader |
| This is how you read you RSS Feeds. These
desktop news readers or aggregators are the
best thing next to sliced bread - get one! Also
known as RSS Aggregator. |
| RSS |
| Really Simple Syndication abbreviates all the
bumf most websites on the World Wide Web
contain in order to provide you with specific
content you want. RSS allows you to receive/
syndicate this information without requiring you
to constantly open new pages in your browser.
Also see RSS Reader . |
| Reciprocal Link |
| This is when a site agrees to link to another
site providing that the other site links back to it
in return. |
| Referrer |
| When a user clicks on a link from one site to
another site the user left is the referrer. Most
browsers log the referrer’s URL in “referrer
strings,” this information is vital to determining
which queries are being used to find specific
sites. |
| ROI |
| This stands for Return on Investment – This is
what everyone is after! Essentially it is how
profitable an investment is in terms of how
much revenue was actually spent on the
investment. |
| ROAS |
| This stands for Return on Advertising Spend
and indicates the amount of revenue garnered
from each referrer. It is calculated by dividing
the total amount of revenue garnered by the
total amount of revenue spent on the
advertising campaign. |
| Reach |
| The number of unique users who’ve viewed an
online advertisement. |
| Robot.txt |
| A file written and stored in the root directory of
a website that restricts the search engine
spiders from indexing certain pages of the
website. |
| |
