|
glossary-P |
| PageRank |
| PageRank gives a ranking or score to every
webpage on the Internet based on the
number and quality of the page's backlinks,
this score is a number out of 10 with 1 being
the lowest and 10 being the highest. Anything
above 5 means your site is cheese! |
| Paid Search |
| Placing ads for products or services on
search engines (listings appear at the top of
the page and on the right hand side) and on
content sites across the Internet. These ads
are typically small snippets of text linked to
merchandise pages. See PPC |
| Pay Per Click |
| Pay per Click - Buying sponsored adverts on
search engine results pages and content
pages, while only paying for those ads on a
performance basis. See Paid Search . |
| Purity Point |
| The 'cleanliness' of a mailing list based on
previous mailings. A Purity Point of 0 is the
best while 1 is the poorest. This decimal
number is based on the number of bounces
and their type, compared to the amount of
emails sent. |
| PC |
| Personal Computer. |
| Pay Per Lead |
| Similar to Pay Per Click , PPL is an
advertising payment model in which payment
is made on leads not just clicks. |
| Phishing |
| A criminal activity where “Phishers” attempt to
fraudulently acquire sensitive information, such
as passwords and credit card details. Often
this is done by masquerading as a party the
victim is likely to trust (another person or
reputable business) via some form of
electronic communication like email , IM or
even telephone. |
| Permalink |
| A unique URL which points to the permanent
location of a single blog post and its
associated comments and trackbacks . |
| Ping |
| Packet Internet Groper. A utility that forwards
data packets to check the quality of a link or
verify the connection of a machine to the
Internet . |
| Podcasting |
| Publishing audio programs via the Internet ,
allowing users to subscribe to a feed of new
files. Podcasting enables independent
producers to create self-published, syndicated
"radio shows". Listeners may subscribe to
feeds using "podcatching" software (a type of
aggregator ), which periodically checks for
and downloads new content automatically. |
| Plug-in |
| A nifty little extension that adds on to the
capabilities of a major software package. |
| Pass On Rate |
| The number of times a piece of information or
content is forwarded to others. These can be
friends, family or any other individual, company
or organisation. |
