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glossary-M |
| Mirror Sites |
| Duplicates of a site usually found on a different
server. These sites are used to trick search engines and are usually considered a Black
Hat tactic which the search engines will most
often penalize by removing both the mirror and
original sites from the index. |
| Multivariate testing |
| Taking a number of different options for
particular elements on a page and then
creating a number of pages equal to the
product of those options and elements. After
which each combination is tested to see which
works best |
| Meta Tags |
Meta tags are there to tell the spiders what
exactly the webpages are about. It's important
that your Meta tags are optimised for the
targeted key phrases. Meta tags are made up
of meta titles, descriptions and keywords . |
| Meta Description Tag |
| A short paragraph describing the page content.
This summary is usually shown on the SERP’s if it contains the search term
searched for. The spiders use the Meta tag
description to deduce the topic of the page and
the use of targeted key phrases is important |
| Meta Keyword Tag |
A list of the words and phrases that are
important on a webpage, the use of targeted key phrases is important here - but remember
no keyword stuffing. |
| MSN |
| MSN Search was developed by Microsoft and
comprised a search engine , index, and web
crawler. On September 12 2006 MSN Search
evolved into MSN Live Search which offers
users the ability to search for specific types of
information using search tabs that include
Web, news, images, music, desktop, local, and
Microsoft Encarta. |
| Marketing Mix |
| The four elements businesses need to
consider for the success of their marketing
efforts: Product, Price, Place and Promotion.
The focus that is placed on each one is entirely
dependant on the goals of the marketing
strategy |
| Moblog |
| A blend of the words mobile and weblog . A
moblog, consists of content posted to the
Internet from a mobile or portable device, such
as a cellular phone or PDA. Moblogs generally
involve technology which allows publishing
from a mobile device. |
| Meta-Search Engines |
| A search tool that will allow a user to conduct a
search across two or more search engines and
directories. Examples of meta-search engines
include Clusty and Dogpile |
