|
glossary-K |
| Keyword Density |
| This relates to the number of times a keyword /key phrases appear on a webpage. This divided by the total number of words that appear on a page gives you a percentage. The higher the better -but not too high -you don't want to be penalised for keyword stuffing . |
| Keyword Phrase |
| Two or more words that are combined to form a search term/query - often referred to as keywords . It is usually better to optimise for a phrase rather than a single word as more searches will search for a phrase rather a than word as they want more specific and relevant content. |
| Keyword Rankings |
| This term refers to where the
keywords /phrases targeted by SEO rank
amongst the search engines - if your targeted
terms do not appear on the first 3 pages, start
worrying. |
| Keyword Research |
| The process of researching what searchers are searching for, copy optimisation revolves around the selection of the best keywords /key phrases . There are a multitude of keyword research tools out there, which will help you discover the best possible keywords for which to optimise websites. |
| Keyword Stuffing |
| Repeating keywords /phrases over and over ad nauseum, this is done in the hopes of improving the page's ranking. Search engines penalise sites heavily for keyword stuffing. |
| Keywords |
| Also known as search terms, keywords are entered as search queries into a search engine. SEO's try to optimise their sites for these search terms. See key phrases. |
| KISS |
| Repeat after me - Keep It Seriously Simple! ALWAYS. |
| KEI Analysis |
| Keyword Effectiveness Indicator. It is designed to measure and quantify the quality and worth of search term . |
| Keyword Frequency |
| The number of times a keyword or key phrase appears on a website |
