|
glossary-D |
| Dead Link |
| A link to a page that no longer exists: spiders check these types of links and eventually eliminate them from search engine results. Also see Link Rot . |
| Domain Name |
| The name of a server that distinguishes it from other systems on the World Wide Web: our domain name is uba-solutions.com |
| Double Opt-in |
| Opt-in is the process by which an individual requests to receive email correspondence from a company. Double Opt-in is the act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again. |
| Deep Linking |
| Jakob Nielsen’s term for a user arriving at a site deep within its structure or where search engines index a mirrored copy of content normally inaccessible by search engine spiders |
| Directory |
| Directory websites provide an ordered listing of registered websites in different categories. They are similar to an e-version of Yellow Pages. Yahoo! and Excite are the best known examples of directories. |
| Doorway Page/Domain |
| These are specially assembled pages that feature keywords for particular product searches. These often redirect visitors to a home page. |
| Dotcom |
| An enterprise that only conducts business online. These enterprises do not have physical stores; the products/services they offer are sold online. |
| DBEYR |
| Don't Believe Everything You Read! Except this - this is good stuff! |
| Download |
| Transferring files from one computer to another. When you are online you are downloading files from a website server to your PC . |
| Database |
| Essentially an electronic filing system. Information is organised and stored in a manner that allows you to select the exact data you require. |
| Dynamic Site |
Content such as text, image and form fields on a webpage that change according to user interactivity
|
| Data Mining |
| The process of analyzing large amounts of
data for patterns. This process can be used to
predict buying habits, credit card purchases and cross sale capabilities |
| |
