Conversion Optimization adds to and enhances the rest of the Emarketing services offered at Uba-solutions and is an essential service for any company wanting to take their website to the highest level of efficiency, affectivity and productivity. Conversion Optimization is a two phase process which is made up of analyzing the collaborative effect of your eMarketing efforts and Optimizing their effect in turning visitors into customers.
phase one: analyze
Research has discovered that 82% of all internet traffic is generated from search engines.
This means that if your website is not coming in the top two pages of Google or Yahoo, chances are that your website won’t be found.
This phase consist analyzing of the sites under following mentioned measurable.
usability:
Listening labs are conducted according to best practices in order to determine the response and click paths of "real" visitors to the site, which allows for an insight into the behavior of the target market to the site.
website stats:
This involves the setup of advanced site stats that analyze in detail the behavior on the site. Funnel analysis is a key as it indicates the common click paths in the site.
cross-service ROI tracking:
Cross-service ROI tracking compares the effectiveness of each of the EMarketing services to determine where to focus optimization in order to get visitors to a goal page
split tesing:
Split testing involves creating a hypothesis and testing it by randomly sending visitors to either option in a statistically equal manner, and measuring which has the best conversion rate. Split tests can become more advanced as the number of options increase.
multivariate testing:
Multivariate testing is a more advanced, in that it takes a number of different options for particular elements on a page and then creates a number of pages equal to the product of those options and elements. After which each combination is tested.
other measurable:
EMarketing is highly measurable, and many services produce valuable data that must be taken into account. These include PPC data, banner advertising statistics and affiliate tracking
phase two: optimize
After onversion process from attracting the first click to landing on the goal page can be seen as a series of steps, each one with its own drop-off in clicks.
Reducing this drop-off by page redesigns and usability improvements is the primary goal here. After the research conducted in the Analysis Phase of Conversion optimization changes are made incrementally on the site in question, and the results are again measured, a process that repeats iteratively as corrections are made and conversion rates increase.
A variety of techniques are employed to improve conversion rates, depending on the area being improved. For example, a better landing page may improve the step between a PPC click and adding a product to a cart. Other more general usability factors such as menu design and font size are also taken into account and modified if necessary.
Overall, an increase in conversion rate of 25% to 50% is not uncommon, and the optimization continues to pay dividends long after the work has been done.
Conversion Optimization is an advanced service, requiring a wide range of skills and a deep understanding of the internet. As the marketplace gets ever more competitive (at internet speed) with increased online spending, so the need to maximize every click becomes essential.
Uba-solutions's many years of experience in fields such as search engine optimization, PPC, mailing and website development, we are uniquely positioned to use our deep understanding and knowledge to improve the conversion on your website. |
